Partner Marketing for Software Companies
Turn your existing partnerships into marketing campaigns.
Remark helps software companies plan, coordinate, and execute joint campaigns with their partners.
Built instantly from your website. Delivered on screen and by email.
THE PROBLEM
Companies invest in partnerships. Few turn them into campaigns.
TIME
No one has the time.
Marketing teams are already stretched across their own campaigns. Partner marketing is the first thing that gets deprioritized.
COORDINATION
It takes two companies to agree.
A joint campaign means aligning messaging, timelines, and approvals across both sides of the partnership.
OWNERSHIP
Nobody owns execution.
The partnership exists on a slide, but no one is responsible for turning it into a campaign that actually launches.
THE SOLUTION
Remark turns existing partnerships into executed marketing campaigns.
01
Joint webinars
Co-hosted sessions that put both companies in front of a shared audience.
02
Co-branded content
Reports and resources authored together and promoted by both partners.
03
Partner campaigns
Coordinated email, landing page, and cross-promotion campaigns across both companies.
04
Lead generation campaigns
Campaigns built to convert a partner's audience into new prospects for both sides.
HOW REMARK WORKS
From partnership to executed campaign.
01
Campaign planning
We map the partnership and define what a joint campaign should accomplish for both sides.
02
Partner alignment
We coordinate messaging, timelines, and approvals with your partner's team.
03
Content creation
We create the campaign assets: webinars, content, emails, landing pages.
04
Campaign launch
We manage the launch across both companies so nothing stalls in coordination.
05
Results reporting
We measure the campaign and report on leads, engagement, and outcomes.
PARTNER CAMPAIGN PLAN
See how your partnerships could become campaigns.
Tell us about your partnerships. We’ll build a free campaign plan for you instantly, based on your website. You’ll see it on screen right away, and we’ll email you a copy.
- Potential partner campaign ideas
- Recommended campaign formats
- A suggested partner activation approach
- The reasoning behind each recommendation